three negative impacts of commercialisation in sport on spectators

Having split loyalties, Hognestad (2012) argues that Norwegian fans can have favourite clubs both locally and in other leagues (so-called poly-supporter). The second stage of the review process, i.e. 2, pp. Fahln, J. and Stenling, C. (2016), Sport policy in Sweden, International Journal of Sport Policy, Vol. Additionally, the lack of papers in other geographical contexts, distant from Europe, is also striking when assessing the geographical homogeneity of the reviewed papers. Table1 provides a detailed list of activities and processes that exemplify intensified commercialization and how it impacts different elite sports. In some contexts, fans may also perceive their sport, team, or athlete to be taken over by commercial ideals, which shifts the roles of fans to more passive consumers (e.g. For instance, 16 articles are related to impacts on Fan Behaviours, while only 4 articles deal with impacts on Fan Emotions. 6 No. How are fans affected by the commercialization of elite sports? A Here, commercialization threatens fans' existing involvement with the sport entity (e.g. (2013), Emotion and memory in nostalgia sport tourism: examining the attraction to postmodern ballparks through an interdisciplinary lens, Journal of Sport and Tourism, Vol. For this review, we used the following eight databases: Academic Search Complete, BusinessSource Premier, Google Scholar, JSTOR, PsycINFO, Scopus, CABI Leisure Tourism and SportDiscuss. 6, pp. Yet, considering the scarcity of papers examining the effects of elite sport commercialization in other contexts, it is important to broaden the contextual applications and conceptual breadth. Dixon, 2014; Kennedy, 2012). 4 No. 4, pp. These effects are increased injuries, possible loss of tradition in the sport and the exclusion of athletes due to loss of access of the technology. 3, pp. 12 No. The results are organized according to (1) methodological applications, (2) studied contexts and (3) the theoretical nature of the reviewed articles. 203-240. The relationship between sport, sponsorship and the media. For instance, in the dominant setting, i.e. reporting the results, a suitable approach is to categorize the reviewed literature (Tranfield etal., 2003). Participants in the study give word to the notion that overcommercialization can lead to disenchantment and thus erode fan loyalty (Hyatt and Foster, 2015). Numerato and Giulianotti, 2018). * Delia, E.B. 10 No. Tranfield, D., Denyer, D. and Smart, P. (2003), Towards a methodology for developing evidence-informed management knowledge by means of systematic review, British Journal of Management, Vol. This development supports financial growth and, e.g. Commercialisation is about media exposure for the sport. 30 No. This as the standardized design, process and analysis reduces biases and errors in the review process (Snyder, 2019). 9 No. Growing levels of commercialization in the sports industry bring forward an increasing amount of negative reactions from sports fans.

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