we are more persuaded through moral elevation when

And still others, after seeing a film like Groundhog Day, become motivated to do good or improve themselves through a changed outlook. Would you like email updates of new search results? Psychology Today 2023 Sussex Publishers, LLC. The idea is that we are so engrossed by the story that we dont notice the poor accelerationor the really important statistics about the cars safety features. Holbrook C, Fessler DMT, Sparks AM, Johnson DL, Samore T, Reed LI. Because moral elation spurs good deeds as well personal happiness, its beneficial to recall acts of notable kindness, courage, or altruism that youve witnessed. We cant know everything as leaders, but sometimes we like to think that we do. eCollection 2023 Mar. [12], A study done at the University of Cambridge shows that elevation leads to an increase in altruism. Understanding the answerand why black and white Americans may percieve biracial people differentlyis increasingly important in a multiracial society. Should Mentally Ill Patients Have the Right to Euthanasia? Racial prejudice has been shown to be related more closely to fear than to disgust (Dasgupta et al., 2009), but if sexual prejudice involves more disgust than fear, then Stories Can Be Powerful Persuasive Tools. For example, say that you are buying the latest model smartphone, and the salesperson suggests you purchase the best data plan. Next describe a film which moved you by a depiction of courage (whether physical or moral), altruism, or steadfast love, such as a parent for his or her child. The Art of Persuasion. Today, it's not much better. [6] These three emotions are positive reactions to witnessing the actions of exemplary others. Misrepresenting yourself as a leader to fit in with your followers, or paying your followers comments just to make them like you more, is clearly past the point of no return. While too much of a good thing can be bad, there are ways to climb the mountain of leadership persuasion, pushing the boundaries of ethical leadership without falling off the manipulation or coercion cliff. (credit a: modification of work by Joe Crawford; credit b: modification of work by "shutterblog"/Flickr), https://openstax.org/books/psychology-2e/pages/1-introduction, https://openstax.org/books/psychology-2e/pages/12-3-attitudes-and-persuasion, Creative Commons Attribution 4.0 International License, Describe how peoples attitudes are internally changed through cognitive dissonance, Explain how peoples attitudes are externally changed through persuasion, Describe the peripheral and central routes to persuasion.

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